Great content brings you more traffic and revenue. 

According to WebPagesThatSuck.com: "PlentyOfFish.com, an online dating service, was making $10,000 a day in Google AdSense revenue.  PlentyOfFish is successful for one reason: it offers "Heroin Content":

 "In his classic book, Naked Lunch, William Burroughs described heroin as the ultimate product. Why? Because people would crawl through the sewers and beg to buy it. In the non-drug world, there are very few products that can be classified as having heroin's appeal.

Guess what? PlentyOfFish is offering a drug that's even more addictive than heroin -- sex -- and to top it off, you don't have to pay anything to register. Not only is the first hit free, all the hits are free. Talk about Heroin Content!

PlentyOfFish makes PlentyOfMoney because of their content, not because of their design.

"How many web sites have heroin content?

Heroin Content's characteristics vary by type of site -- but you'll know it when you see it! One global characteristic, though, is frequently updated content. The best way to get people to come back to your site again and again is by having content they need, and then updating this content on a regular basis.

How do you create Heroin Content? The answer is, it depends on the likes and dislikes of your audience. Remember, it's what your audience wants that counts.

Here are some thoughts about web content.

Does your content solve your customers' problems or does it create problems?

Does your content match your audience's expectations?

Have you determined the purpose of your site?

Do you know your target audience?

Ask yourself: "What content do I have that would cause anybody in their right mind to visit my site a second, third, or fourth time?"

This is extremely important. You might con (seduce) someone to visit your site once, but why would they want to return?  If you can't answer this question, you really shouldn't have a Web site.

Is the content technically correct?

Does your customer need to know the content you're presenting?

Is the content current and updated frequently?

Can people find the content they're looking for?

Does my site have Heroin Content?

The best content is the content people want to see over and over and over again."

(From Vincent Flanders's WebPagesThatSuck.com)